The Role of Sports Leagues in Shaping Indian Athletics: A Game Changer
The Indian sporting landscape has undergone a significant transformation in recent years, fueled by the phenomenal rise of professional sports leagues. Leagues like the Indian Premier League (IPL) in cricket, Pro Kabaddi League (PKL) in kabaddi, and the recently launched Prime Volleyball League (PVL) have become more than just entertainment platforms. They have emerged as powerful catalysts for the growth and popularity of their respective sports in India.
Igniting a Passion for the Game
Prior to the IPL's inception in 2008, cricket was undoubtedly the most popular sport in India. However, the league's glitzy format, high-profile players, and strategic franchise model significantly boosted cricket's viewership. A KPMG report: [invalid URL removed] estimated the IPL's viewership ...