Tuesday, April 16

Sports Business

Yes Bank Becomes Official Banking Partner for Indian Olympic Contingent
News, Sports Business

Yes Bank Becomes Official Banking Partner for Indian Olympic Contingent

The Indian Olympic Association (IOA) has partnered with Yes Bank as the official banking partner for the Paris 2024 Olympic Games. This collaboration aims to support Indian athletes in their journey towards the prestigious international event. Specially Designed 'Glory Debit Card' for Athletes by Yes Bank As part of the partnership, all Indian athletes participating in the Paris Olympics will receive a specially designed 'Glory Debit Card'. Details on the specific benefits of this card are not mentioned in the provided information. 'Yes Glory' Savings Account with Additional Benefits Yes Bank has also introduced a special 'Yes Glory' savings account proposition for the athletes. This account reportedly offers a range of benefits, including: Zero cross-currency mark-up ...
BCCI Tightens Reins: State Associations Must Get Approval for Foreign Cricket Tie-Ups
News, Sports Business

BCCI Tightens Reins: State Associations Must Get Approval for Foreign Cricket Tie-Ups

The Board of Control for Cricket in India (BCCI) is set to implement stricter regulations regarding state associations' interactions with foreign cricket boards. The decision, likely to be finalized at the upcoming Apex Council meeting on March 18th, will require all proposals for training camps and competitions with foreign teams to be routed through the BCCI. Curbing Direct Engagements This move comes in response to several state associations, including Delhi and Puducherry, initiating direct talks with foreign boards, primarily associate nations. These discussions focused on hosting exposure trips for the foreign teams. The BCCI, as the governing body for Indian cricket, wants to centralize these interactions. Transparency and Control A BCCI source clarified that state ...
Nitin Narang Elected as New President of All India Chess Federation (AICF) for 2024-27 Term
News, Sports

Nitin Narang Elected as New President of All India Chess Federation (AICF) for 2024-27 Term

Nitin Narang of Haryana has been elected as the new president of the All India Chess Federation (AICF) for the term 2024-27. The election took place during the AICF General Body meeting in New Delhi, adhering to the National Sports Code. Narang succeeds Sanjay Kapoor in this role. In addition to the presidency, the General Body appointed new office bearers. Dev A Patel from Gujarat has been named the new Secretary, taking over from Bharat Singh Chauhan. International Arbiter Dharmendra Kumar from Bihar has been appointed as the Treasurer, replacing Naresh Sharma. Other AICF Updates The AICF General Body also elected six vice presidents and six joint secretaries. The vice presidents are Anil Kumar Raizada (Uttar Pradesh), Grandmaster Dibyendu Barua (West Bengal), Raghvendra Si...
Unlocking Sports Sponsorships and Opportunities for Women in Indian Sports
Analysis, Sports Business

Unlocking Sports Sponsorships and Opportunities for Women in Indian Sports

The roar of the crowd, the thrill of victory – Indian sports are witnessing a golden age. But beneath the glittering surface lies a disparity. While male athletes bask in the limelight and lucrative endorsements, their female counterparts often struggle to secure sponsorships that match their talent and achievements. Let's get into the sports sponsorship landscape for women athletes in India, exploring the current challenges and outlining strategies to bridge the gap. The Uneven Playing Field The Perception Gap: A significant hurdle lies in the perception of women's sports. Compared to their male counterparts, women's leagues often have lower viewership and media coverage. This perception translates into a belief that sponsoring female athletes offers less brand visibility and ...