Business

The wait is over for fantasy cricket fans! Vision11, India's leading fantasy sports platform, has renewed its partnership with the Chennai Super Kings (CSK) for the ongoing IPL season. Vision11 and CSK Partner for a Second Year This renewed association marks the second year of collaboration between these two powerhouses. It signifies a shared commitment to excellence, innovation, and an unwavering passion for cricket. Founded in 2020, Vision11 has emerged as a major player in the Indian fantasy sports market, boasting over 20 million users. They're dedicated to providing an unparalleled fantasy cricket experience for fans across the country. Enhancing the Fan Experience: Through this partnership, Vision11 will secure prominent branding on CSK players' trousers. This col...

The Indian sports industry is booming. The growing popularity of leagues like the IPL and Pro Kabaddi, along with increased corporate sponsorships, paints a picture of a thriving ecosystem for the business of sports. But beneath this veneer of glamour lies a harsh reality: Indian athletes often struggle due to a lack of investment in their development. The Money Ball Conundrum While cricket enjoys a wealth of sponsorships and media attention, other sports are starved for resources. Funds that could be allocated towards grassroots training programs, specialized coaches, and world-class facilities are often diverted towards established cricket franchises. This disparity creates a bottleneck, hindering the development of talent in other disciplines. Imagine a young girl in rural...

The Indian Premier League (IPL) isn't just a cricket tournament; it's a cultural phenomenon and an economic powerhouse. For 17 seasons, the IPL has captivated audiences and revolutionized the Indian sports sponsorship landscape. Let's deeper into the IPL growth story and its impact on other sports in India. A Magnet for Brands: The Allure of IPL Viewership The IPL boasts an unparalleled viewership in India. It transcends demographics, reaching young and old, men and women, across various income groups. This vast audience makes the IPL an irresistible proposition for advertisers. A report in The Hindu BusinessLine predicts a 15-20% growth in sponsorship revenue for IPL franchises this season. Broadcasters are major beneficiaries too. Disney Star and Viacom18, the official broadca...

India, a nation where the pulse of sports beats strong, has seen its sports broadcasting landscape transform dramatically over the decades. Let's delve into the evolution of sports broadcasting in India, from the days of crackling radio commentary to the interactive experiences of today! How has sports broadcasting in India changed? 1. The Golden Age of Radio (1920s-1950s) Imagine picturing the thrill of a cricket match solely through the evocative voice of a radio commentator. This was the reality for Indian sports fans in the early days. All India Radio (AIR), established in 1927, became the first broadcaster of sporting events. Legendary commentators like Anant Ram and A.F.S. Talyarkhan weaved magic with their words, painting vivid pictures in listeners' minds. Cricket mat...

Ekta Bisht etched her name in the history books of the Women's Premier League (WPL) on March 4th, 2024, when she became the oldest player to ever participate in the tournament. At the age of 38 years and 25 days, the left-arm spinner stepped onto the field for Royal Challengers Bangalore (RCB) against UP Warriorz. Replacing a Key Player in a Crucial Match Bisht's inclusion in the playing XI came as a surprise. She replaced the young and dynamic all-rounder Shreyanka Patil, who missed the match due to a niggle. This was a crucial encounter for RCB. The team needed a win to maintain their position in the top half of the points table. Ekta Bisht: A Seasoned Campaigner Despite her age, Ekta Bisht brings a wealth of experience to the table. She made her international debut for ...