Sports Business

The roar of the crowd, the thrill of victory – Indian sports are witnessing a golden age. But beneath the glittering surface lies a disparity. While male athletes bask in the limelight and lucrative endorsements, their female counterparts often struggle to secure sponsorships that match their talent and achievements. Let's get into the sports sponsorship landscape for women athletes in India, exploring the current challenges and outlining strategies to bridge the gap. The Uneven Playing Field The Perception Gap: A significant hurdle lies in the perception of women's sports. Compared to their male counterparts, women's leagues often have lower viewership and media coverage. This perception translates into a belief that sponsoring female athletes offers less brand visibility and ...